There's one thing that every single business website needs to be good – TIME.
The success of your business website relies on TIME more than anything else - your web design skills, ability to write great content, and search engine optimization (SEO) prowess. If you don't have the time necessary to create and update your business website, it's going to fail.
Have you ever gone to a Facebook page or Twitter profile without any new posts for months or even a year? It looks like the business is dead or not able to take the time to keep up with their social media profiles. This reflects poorly on the business.
The same is true with your website.
If your website doesn’t look good, isn't updated, information is hard to find, or content is confusing or mizpelled – it reflects poorly on your business. And if this is how you treat your website, how do you think a potential customer is going to think they’ll be treated?
For your website, as in life – time heals all wounds. Any problem can be fixed by investing time in your website, but it requires dedicating the time and attention to create a good website, and the expertise to know how to maintain it.
Dedicating Time to Your Website
It sounds simple enough -- to dedicate time to your website -- but it's not that easy. If there's one thing entrepreneurs don't have a lot of, it's time to take on more tasks!
Countless times I’ve seen great websites fall through the cracks because no one has time to spend updating it.
Too Many Hats
As a business owner, your focus is running your business. Unless your business is creating websites like Mavidea, your expertise is outside of web design. When you take on the task of building and maintaining your own website, you become the web designer, developer, and web manager. If this is not a strength of yours, you could be wasting your time, money, and potential.
As a Web Designer, the best way for Mavidea to get the most out of me as an employee is to put website development and design projects on my desk.
There are other ways I can provide value to the company, but if I'm not working on a website, I'm probably being overpaid and underutilized to do something that someone else could do faster and better.
For example, yes, I'm writing this article to share my thoughts with you, but our Content Advisor is helping to make sure I dot my I’s, cross my t’s and make sure I write in complete sentences.
Mavidea can help your business with what we do best. We build great-looking, mobile-first websites for small businesses, and then we support and maintain them so that you don’t have to. You’ll have time to do what you’re best at, and we’ll take care of everything else.
Four Questions to Ask Yourself Before Designing a New Website
1. How much time on a daily/weekly/monthly basis do I have to invest in this new website? Do you have spare time available to work on your website? Consider what in your business you can spend less time on to spend the time necessary to update and maintain your website. If you have less than 5-7 hours a week available to updating your website, you should find a trusted employee or company to take on this task.
2. How much is one hour of my time worth? Put a price on an hour of your work, and take that into consideration when you’re spending time on tasks related to your website. For example, if your time is worth $50/hour, you’re essentially spending $50 each hour you’re working on your website. If you can pay someone else $25/hour to keep your website updated, you are saving money and freeing up your time to focus on more essential tasks.
3. Can I redistribute several hours of my week to keeping my website up to date?Is there anything you can take off your plate in order to add this to it? Trying to take on too many tasks is common for business owners, but it usually ends in several important business functions being left behind, including your website and social media pages.
4. Is there someone else who can complete this project better, in less time, and/or for less money? Due to the value of your time, it isn’t always wise to create and maintain your own website. Is there a person or company you can trust to create your business’ website better, quicker, or less expensive? If so, you should explore those options. If you do have available time, are web savvy, and enjoy creating and updating your site, it may be a better option to create yourself, but don’t sacrifice the most important aspects of your business in exchange for a good website.
If your time is limited but you still want the best website for your business, Mavidea can help. We take the burden of creating and maintaining a professional and effective website out of your hands and put it into the hands of our experienced web designers and tech team. Let's talk today.