An important aspect of every company’s marketing efforts should be turning strangers into customers. It can be extremely difficult and expensive, but through cold outreach, which is contacting people and businesses you aren’t currently in contact with, it’s possible. I was recently asked by our Content Adviser Michael Luchies, “What does a cold email from…
Category: Business & Technology


Lakewood Family Dental Before + After Website Design by Mavidea
Lakewood Family Dental is a growing team of friendly dentists, associates, and staff who treat patients like their own families. The company has expanded significantly over the past five years, and now has five locations. They have offices in Bloomington, Illinois, Fort Wayne, Lafayette, Anderson, and Carmel, Indiana. Their website plays an important role in…


Nelson Family Counseling Before + After Website Design by Mavidea
Nelson Family Counseling is owned and operated by Kate Fagan-Nelson, a licensed clinical social worker with over 25 years of experience. Kate provides a wide variety of counseling services to individuals, children, couples, and schools. Explained on her website, Kate describes the value she offers her clients. “I develop custom treatment plans based on your…



4 Steps for Choosing the Right Digital Marketing Firm for Your Business
Because of how business has evolved over the past two decades, digital marketing is essential to the success of a small business. It’s also complicated. There are millions of techniques and tools, and just as many service providers to choose from. We should know, as we’re one of them; providing digital marketing services for our…


Is Public WiFi Ever Safe to Use? Here’s What You Need to Know
Our connected devices are an integral part of our lives. They keep us connected to our businesses, family, entertainment, and more. This also means that unless we’re careful about not storing and erasing our devices’ memory, they also contain a lot of valuable and sensitive data. When in the wrong hands, this data could be…