How does your website fit into your marketing plan for 2016? You know, that marketing plan that you’ve surely started by now… *Ahem* Anyway, are you planning on revamping your website next year? Updating your existing site? If you aren’t, you…
Here’s a typical conversation I come across quite often in the business: Woman: “And have you considered optimizing your site for mobile?” Man: “Yes, but I’m just not sure it’s worth it. It seems like a lot of work, and we’d have to hire outside the company to get it done.” Woman: “What companies have…
Hi, my name is Chris and I like gadgets and gizmos. I’m not saying that’s bad, just stating a fact so you can understand when Apple released their new watch I preordered it. I guess I’m not that bad because I waited till the following morning rather than getting up at midnight. I have owned…
The hot new thing in tech right now is “wearables”. From Google Glass to the Galaxy Gear to the humble Pebble, it seems like everyone is trying to get into the game. Manufactures seem to be trying to cram as much as they can into these things out of the gate instead of focusing on…
There aren’t many things that surprise me. But this week, sitting across from an intelligent and successful marketer, I did a double take when he asked me the following question, “So shoot straight with me – do you think social media actually will stick around?” Here’s why: he runs multiple aggressive social media campaigns for…
