Associated Constructors, based in Bloomington, Illinois, is a "one-stop shop" for interior finishing. They have been an integral part of the construction of buildings in Central Illinois and their impact on the community dates back 30 years.
Associated Constructors have assisted with landmarks, including the Children's Discovery Museum, Uptown Station, Hyatt Place in Normal, and the Marriott Hotel in Peoria.
Associated Constructors updated their website two years ago with a new and simpler design. To improve upon that design, Associated Constructors worked with Mavidea to identify the areas of their website that needed additional updates.
The previous website was originally built to help with SEO, but it listed services that were not among their current offerings, which could confuse potential customers. Their website also didn't provide visitors with clear contact information and didn't lead them to take specific actions through calls to action.
Recommended updates included:
- New sitemap
- An updated look
- Mobile friendliness
- A new homepage with calls to action
- Clearly displayed contact information
- Direct phone number and email address listed
- Removal of outdated content and images
The new Associated Constructors website presents clear contact information and explains the value they provide to customers in a clear and attractive way. The header image on the homepage gives visitors three options based on what they are likely looking for when visiting the Associated Constructors website: view portfolio, services, get a quote.
They took their own pictures and wrote content to add to their new pages. The new design will help potential clients get a quick overview of the company and their specialties, and show examples of their experience and success, which were the top goals outlined by the company.
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