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Good Design is Good Business

“Good design is good business” – this is a phrase I have heard a few times over the years but it never really clicked until I recently thought of it in a slightly different format.

good design

A good business is well designed.

A good business has been designed well in all of the various aspects that are important to success. Think about the positive experiences you have had with a particular business or product. Chances are the experience you had was one that was created on purpose. That was designed to wow you as a customer and to turn you into someone who will tell all of your friends about how awesome it went.

The best customer experiences are designed that way. Someone put thought into creating those feelings.

What does this have to do with Mavidea?

At Mavidea, we offer custom designed websites to small businesses. We often have to answer the question of “why do I need a custom design?”.

Small business owners should think of their website as another storefront. Would a small business create a physical location without creating a floor plan and design that was customized to create the feeling and results their customers want? Probably not.

Designing a site on purpose and with purpose allows a small business to create the ideal environment to interact with customers in a positive and unique way.

The fact that a small business can afford to create this experience online is why the web represents such an awesome opportunity for small businesses. They can compete with regional and national companies if they are smart about design and messaging that targets their customers (not the masses that will be visiting the larger companies sites).

Inside of this opportunity is a tough point for most small businesses. It requires answering some difficult questions:

  • What really makes you stand out?
  • Why is it that you are in business?
  • Why should someone do business with you?

What it Means

Designing a great website means understanding the answers to these difficult questions and creating a unique place for customers and prospects to find out if they want to do business with you. It also means putting thought into what kind of experience these customers and prospects would like to have.

At Mavidea, we love helping small business owners answer these questions. We help them leverage the answers to these questions and web technology to create a well-designed experience that will wow their prospects and customers.

Looking for more great posts?

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