Recently, I attended a marketing conference that focused almost entirely on content and social media strategy. Several sessions, including one of the key-notes, focused on visual marketing and the importance of social sites such as Instagram and Pinterest. My first instinct was to begin strategizing how Mavidea could utilize these tools to further our social…
Why Interns and Internships are the Coolest
In a former life I worked in recruiting at a large company. Through that experience I had the privilege of learning a lot about what works and doesn’t work when it comes to recruiting. I learned two major lessons about how to be successful in recruiting: ABR – Always be recruiting. The best companies have…
Endless Referrals by Bob Burg
Bob Burg has done it again with his book, Endless Referrals. This great book is filled with tips on how to improve networking events to be more meaningful and profitable. He explains how to earn people’s trust, which has a direct correlation with gaining more professional referrals. He goes on to say “All things being…
Quality vs. Quantity: 4 Tips to Effective Content Marketing
“Create a blog and Google will love you!” or so the marketing genies say… For the last few years, you have been told that creating new content for your website was the key to Google’s proverbial heart….fast forward 3 years and most businesses like you have taken the bait and have begun writing a mandatory…
My Leadership Journey…What Example Are You Setting?
I’m sitting here staring at a blank document wondering what to write. I have a lot of ideas, like how technology can help or hinder your company culture, or how I made the mental shift from wanting to be a boss, to wanting to be a leader. Maybe a good topic would be a book…
