According to a recent study, social networking site Pinterest drove more referral traffic to sites this past January than Google+, Reddit, YouTube, LinkedIn and MySpace combined.  Not familiar with referral traffic?  Referral traffic is traffic that comes to your website through sources referring or linking to your site.  Besides social networking sites, referral traffic can come from such sources as blogs, forums, and social bookmarking sites.  Traffic coming from search engines does not apply. 

For those not in the know, Pinterest is essentially a virtual bulletin board that allows users to share images/links they find interesting or inspiring.  Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customize for any topic.  Once something is pinned, it can then be “Repinned” by other users.  Pinterest was voted Best New Startup of 2011 by TechCrunch and one of the 50 Best Websites of 2011 by TIME magazine.  Read More »

As anyone who has ever been a true fan of anything knows, feelings concerning rivals run deep. Rivals are not just competitors. Rivals are the most important competitor, the most hated competitor. Rivals are the competitor that fans love to hate.  This doesn’t just happen in sports. Think about “Coke v. Pepsi,” “Democrats v. Republicans” or even “Xbox v. Playstation.”  The most recently developed rivalry, the one on which very few smartphone owners can resist stating their opinion, is “Apple v. Android.”

If you are reading this, then there is a good chance that you have already decided for yourself which phone is better. Still, let’s go ahead and look at some specific categories. Read More »