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Solving Customer Problems – The Office Projector

One of the things we are discovering at Mavidea is that even our customers don’t know all of the things that we do and can help them with. I usually tell people “If it is electronic and in your office, odds are pretty good that we can help you with it.”

Today, I wanted to give a quick plug for one of our vendors, Epson of America. We recommend Epson for all customer projectors. Epson has a projector that meets any need in the office at an affordable price. The Epson PowerLite 1771 is the one we use at Mavidea for doing presentations. It is lightweight, has a large, bright picture, and is extremely easy to use.

Epson 1771W Projector

One of the deciding factors for using this projector was the ability to connect it to our laptop via a USB cable or over wireless with a USB dongle. It make it a lot easier to present when aren’t limited by the length of your cables! You can even send your presentation to it using an iPhone/iPad or Android phone/tablet. Oh, and when you are using it just around the office, it can connect to the wireless and pull files directly from the server so you don’t even need a computer connected. Cool!

The other Epson projector I’m excited about is the newly redesigned BrightLink Pro 1410Wi projector / interactive whiteboard. It is a ultra-short throw projector that can turn any whiteboard (up to 113 inches!) into an interactive screen.

Epson BrightLink Interactive Projector
I love the idea of being able to write on presentations on the fly and save the results, or just use our whiteboard like normal during a meeting and capture the results automatically. (Currently we take a picture with our cell-phone cameras and then someone attaches it to our notes.) I can see huge improvements when the Mavidea web team is showing customers design options and they can mark them up on them and make the changes later. It would definitely improve our processes.

If you have any questions on Epson, projectors, or other things Mavidea probably does to make your office life easier, just give us a call!

Jamie

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Why you should care about Windows Surface RT

I’m going to start out by saying that I was wrong about Windows RT.  While I didn’t outright bash it, I did allude that it didn’t have a purpose.  Well, I am officially an RT convert.  I love my Surface RT and they can pry it out of my cold dead hands if they want it.  What is gathering dust however is my Samsung Pro tablet that I don’t touch anymore.

If you have been following my blogs you know that I am a huge fan of Windows 8 and the hybrid tablet designs on the market.  My first foray was a Samsung Ativ Pro tablet that is basically an ultrabook with a detachable keyboard.  This is a great piece of tech and worked perfectly.  I got it because it runs full Windows and I can install and run any programs that I want on it.  The problem is that I didn’t.  Everything I needed the tablet for I did via the Modern interface.  Not once did I need to go to the desktop and run something that I could have theoretically installed.

If I was wanting to replace my desktop, a laptop, and a tablet, the Ativ would have blown me away.  It could do everything I needed.  This however wasn’t what I was doing.  I just needed a companion device that I could take to meetings and effectively use while traveling and integrated easily with our Windows network.  The Ativ fell short a bit here.  Being something to replace a desktop/laptop it’s got a larger screen, as one would want.  It’s 11.6″, which made it awkward to carry and use.  There isn’t a case for it that would prop it up on a conference room table, so I either had to lay it flat on the table or hold it in my lap.  I could have attached the keyboard dock, but that adds to the weight and thickness, and makes it a complete ultrabook and not a tablet, defeating the hybrid design.

So what’s a guy go do?  That’s right, I went shopping!  I went to a local retailer and checked out the Surface RT.  It’s the right size, right weight and has that nifty Type cover that works spectacularly.  Another thing it has is the kickstand that props the device at a convenient angle for viewing and typing.  This small touch in design solved my largest frustration with the Ativ.  Ok, so for something to haul around, it seems to fit the bill, but what about that RT operating system and it’s (supposed) limitations?

I am happy to say it does everything and more than I expected.  What I need in meetings and on trips is email, calendar, web and Office.  Oh yeah, something people seem to forget in reviews is that the RT comes with Office built in.  Think about that for a second.  Probably the #1 productivity tool most people use…..right there, and something you can’t get on the iPad.  My expensive Ativ didn’t even have Office.  Secondary applications for me are Skype and RDS.  Both work perfectly fine on RT.  With these tools I can do 100% of my work on this device.  Now, I wouldn’t really want to for extended periods, but the same can be said of working from an iPad.  Since this is an ARM device, I also get twice the battery life of my Ativ, around 10 hours or so.  Surface RT is an ideal Windows based companion device and is actually usable as a creation and productivity platform.  The key to finding the right device to fit your needs is to take a long, hard look at what you are trying to accomplish.  I didn’t do that and over-bought with the Ativ, when the Surface RT actually fit my needs much better.  As more and more of these devices start hitting the shelves it’s going to get extra confusing, which makes it important to check-in with your IT department to help you narrow down the perfect device for your needs.

-Chris Nichols, Virtual Chief Technology Officer

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Check Out Mavidea’s 2nd Quarter Newsletter!

Highlights:

Office 2013 – Will this be the last version of Office you ever buy?

I Love LinkedIn!

Organizational Health – The Numbers Can Lie!

http://www.mavidea.com/newsletters/q2-2013/Mavidea_Apr13.htm

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Making Converts of Them All!

There’s much talk in the SEO world about improved search engine rankings, social media segues to your website, or pay-per-click advertising to drive traffic. All of these are important – to a point.

Where the SEO recipe for success can sometimes fall short is the very place that all of the work leads to: your website. We work hard to attract visitors to websites through increased rankings, ads, or engaging social media campaigns, and then we just leave them there and use the number of visitors to say, “Voila! My internet marketing campaign was a success.”

Not so fast.

The most important thing in all of SEO and SEM (search engine marketing) is conversion. Conversion is how you track your return on marketing dollars invested. Conversion is how you build your customer base. Conversion is how you test to see if your campaigns are targeting the customers you want.

But what is conversion? For every company conversion is different. For an ecommerce website, it might be a purchase complete with the customer’s contact information. For a service-oriented business, it may be a “contact me” form where the potential customer submits a question or service request. For a bank, it might be a comparison of visitors to the contact information page to new banking customers signed up in store. For a company with a basic site, it might be a phone call.

Whatever conversion suits your company, the key is to track it. So often companies will get a handful of new customers and never stop to ask, “How did you find us?” For example, if you own a pizza company, end each phone call with that brief question. Take note of the frequency people say, “I went to your website” or “I saw your ad online.” Asking only takes a moment, but it will pay dividends in knowing what is or isn’t working.

Want to know more on how to make more converts, ahem, new customers, from your website? Read Part 5 in our series on DIY SEO.

 

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My Windows Phone

One of the fun things about my job is the ability to research and try out the latest and greatest technologies.  Currently the new Windows just keeps impressing me.  My latest gadget that I have been spending quality time with is a Windows Phone 8.  It has been an enlightening experience that has caused me to re-think technology and really narrow in on need versus want.  Read More »

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