Another day, another potential update being tested to improve web searchers’ Google Local Search experience. Keyword highlights in local results This week, we’re seeing Google experiment with a new information snippet in the local results. The new update would show when a local website’s content has matching keywords of the user’s search. For example, if…
Facebook Messenger – Tips and Tricks for Business Use This video is #4 in a 6 part series on the basics of using Facebook for business! Jason explains how to use messenger for your business and gives great advice on the advantages it holds for you. Facebook Back to the Basics Series: Video #1 Video…
Over the last year, AdWords has rolled out several improvements to make ads more unique and valuable to the web searcher. They are focusing a lot of attention on improving their mobile ad extensions. Google is reporting that searchers have been twice as likely to click on the new interactive extensions. Callout Extensions & Structured…
The goal of your website is to bring more sales, leads, and/or awareness to your organization. There are two ways people will reach out to you from your website, and one of those ways is often neglected. Your website form is a powerful tool to grow your business – make it a priority to follow…
There’s no feeling like being in first place. Being in the top spot in Google, Bing, and Yahoo! searches doesn’t just feel good, it pays. The top spot on Google gets approximately 33% of the clicks for a particular search. As it should be, a lot of importance is put on being in the top…
