A small business website can seem like a simple part of an enterprise when an entrepreneur gets the project underway. With a little computer knowledge, software like Dreamweaver or Frontpage can have a site up in no time at all. But when business starts to expand, a Content Management System (CMS) is the best way to keep up with the demands that the business and its customers are going to have for the website. The benefits of a CMS are not just important for some businesses, but crucial for business growth.
Control of the Site
Because a site that uses a CMS is so easy to update, the small business owner has complete control over the content. There is no longer any need to rely on someone who knows coding to make changes. If a price needs to be changed or new content needs to be added, it can be done by almost anyone, to the exact specifications of the owner.
The more content that is added to a static .html page, the longer the page becomes. As content is added and moved, links are often broken or misplaced. The website can become difficult to navigate, keeping customers from attaining a depth of knowledge that they should be able to gain from the site. Pages created within a CMS are much easier to follow. Links to similar content within the site are added automatically when content is created due to features like tags, metadata, search functions, and archiving. A customer no longer says “I know it was on here somewhere…” while searching the business site, but instead types a key word into a search bar to find the information wanted.
Many small business websites are limited in size and scope due to the knowledge levels of those who created them. Because not everyone has the same skill sets when it comes to computers, if the person who created the site is not available for updates, the site may remain un-updated indefinitely. When someone new comes into the picture at a small business, a lack of knowledge about programming and coding can inhibit their ability to work with the website as well. Most Content Management Systems are able to be used without knowledge of coding or programming, making them easily updatable by almost anyone.
Using a CMS gives the small business owner an avenue for increasing revenue by increasing the functionality of the site. The page for a small business does not have to be a page that only includes a name, address, phone number, and business hours. An online store, internet order forms, shopping carts, and interactive contact forms are all more easily available to add to a small business website that uses a Content Management System.
Just like clothes and music, web technology is always changing. The difference is that technology changes much faster. A customer who has any amount of web-savvy is going to recognize outdated graphics and templates as soon as they see a webpage. Just as wearing a suit from 1985 might be inappropriate when meeting new clients, so is using graphics and content that were designed in 2003. Having an up-to-date look with up-to-date content tells the customer that the business cares about their image and about how their customers see them.