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5 Steps to Keep Your Blog from Fizzling

Thankfully, blogs are easy to start these days, but they aren’t always so easy to maintain. A blog is only as good as it’s content, but it’s of little use to anyone if you only write a new post every two months…

5 Steps to keep your blog from fizzling

Read on for five steps to boost your readership, help yourself, and keep that new blog from fizzling! If you can answer these questions, you’re ready to go:

How much do you want to post?

The first step to creating a killer blog is deciding how often you want to post. You’ve got a lot of choices here. If you’ve got a passion for writing and are eager to share your thoughts every day, then please, publish a new post daily! If you’re a little busier, there’s no shame in posting every other week. That said, the more often you post, the more often your readers will visit to check back for more. The most important thing though, is keeping the frequency of your posts consistent!

What are you going to write about?

Once you’ve determined how often you want to post, you should start brainstorming a list of ideas right away. Ideally, you should create a list of 15-25 topics or titles BEFORE you start writing your first post. The last thing you want to do is enter a new week with nothing to write! Remember, consistency is important. Having these topics on paper makes sure you’ve got a backup idea whenever you need it.

Who’s going to write?

Once you’ve got your list of ideas, your next big decision is deciding who’s going to contribute to your blog. Are you the only writer? Does your co-worker want to pitch in? Do you have a team of specialists that want to contribute? Again, this decision is completely up to you; there is no right or wrong answer. Just remember, there’s no shame in asking for help from a content writer. Hiring a content writer can help you meet all of your deadlines and ensure you keep your blog consistent. Overwhelmed this week? These guys/gals are lifesavers.

Who’s going to write what? When?

After you’ve answered the first three questions, the next step is creating a content calendar. Again, this is just a regular calendar that includes the information you gave in questions 1-3. A good content calendar will schedule topic, writer, and publication date for each interval. For example, Mike will write “My Top 5 Disney Movies,” to be published on Aug. 21. Simple, right? The content calendar will help you stay organized and on top of things.

What about next month?

Creating a content calendar is great, but it doesn’t help much if you only forecast a few weeks in advance. As we’ve said, organization and consistency are key to any great blog, which is why we recommend stretching your calendar at least three months into the future. In between all your planned posts, you should also set a reminder to create a new calendar for the next few months, usually around the 60 day mark. Just like anything else, proper organization can make a world of difference.

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