Every day we hear how important it is to make a good first impression, an adage which definitely holds true when it comes to your business. Since your website is often the face of your business and the first thing potential customers see, it needs to be successful. Thankfully, building and maintaining a great website isn't nearly as hard as it sounds, especially when it can serve as a great tool to further develop your small business. So, what do you need?
Clean Design
A good website catches the eye and keeps the customer's attention for longer than a few seconds. The design of your site should be eye-catching but easily navigable, and visitors should be able to move around your site with ease rather than wasting time searching for the page they're looking for. Time is of the essence, and a well-designed website can save the visitor precious seconds and encourage them to visit again.
Personality
The best websites have a personality, which makes them more engaging. Ideally, a successful website will have a personality that matches that of the business, and reflects their vision and values. Personality not only helps potential customers understand how your business works, but makes the site more memorable as well. You can accomplish this by integrating photographs and video content into your site, or even by altering the layout of your site. One example of Mavidea showing personality on our site is by incorporating our key purpose, "Have Fun Serving Others" by adding a Joke of the Week section to our website!
Original Content
The more content you post on your website, the more information you offer your visitors. Publishing original content on your site will not only draw visitors in, but keep them coming back for more. Content can take the form of advice columns, product pitches, or even a simple update on the state of the business. No matter what form it takes, well-written original content plays a crucial role in the success of your website. It will also help increase the visibility of your website, which is always a plus. Another easy addition is adding a blog to your website, but make sure that you invest the time into your blog - a stagnant blog doesn't look very good on businesses!
Mobility
Whether you like it or not, mobility is one of the most important factors to consider when crafting a successful website. More people are using their tablets and smartphones to access the internet than ever before, making mobile compatibility a crucial item to consider when building your site. In fact, mobile optimization can even lead to increased visibility across search engines like Yahoo, Google, and Bing. Planning to accommodate mobile users can make your site more visible, easily accessible, and popular across the web, boosting the popularity of your small business in turn. (http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/)
Teamwork
Teamwork is a critical component of every successful website, especially when it comes to small businesses. First, it takes a team of knowledgeable and dedicated teammates to build and maintain a great website. However, its also a great idea to introduce visitors and potential customers to team members. You can accomplish this easily with a "Meet the Team" page, which may include photographs, short biographies, video quotes, or fun facts about each employee. This helps visitors get to know the faces behind your company, which can help potential customers feel more comfortable with your business. Check out Mavidea's Meet the Team page for a great example.
These five objectives, paired with regular maintenance and a strong foundation, can help to strengthen and improve your company website, which serves as a window into the heart of your business. It isn't difficult, but it is important. Simply put, a successful website is an important factor in the success of your business.
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