What is the Yellow Pages *REALLY* Doing for Your Business?

I talked with a business owner recently who was upset that his competition was above him on Google’s results page.  His exact words were, “I want to be first on Google.  What do I have to do?” My response was obvious.  “You’ve already done what you need to do.  You called me.”  From there, we…

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Social Media’s Secret SEO Boost for Professionals

There’s always a lot of buzz about how Google interacts with Facebook and Twitter. And the attention is valid. Search results are being affected more and more by social signals. If people are talking about your company or product on Facebook, or posting links to your site on Twitter, Google smiles down on you. But…

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The Phone Book…. Do Fingers Still Walk Here?

This post gave us a little insight into where the yellow pages came from and it’s place in marketing history.  The truly amazing thing (to me) is that some business owners still swear by it for their businesses!  This may not be surprising, as many marketing methods are quite old.  For instance, The first American magazine…

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Yesterday…. Marketing was Such an Easy Game….

“Back in my day… we had to walk to school.  Uphill both ways.  In the snow.” “The Internet?  We didn’t have that.  We had something called ‘a library.’” Things always used to be more difficult.  Just listen to any Grandfather.  But one thing that even Grandpa can agree with is that small business marketing used…

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