Finding Your Way around Google Analytics

Checking in regular to your Google Analytics account can offer you great insights into the effectiveness of your website. The effectiveness of a site can literally make or break some companies depending on what they offer and where most of their business is generated. Google’s data can seem overwhelming and confusing at first glance if…

Read More…

Making Converts of Them All!

There’s much talk in the SEO world about improved search engine rankings, social media segues to your website, or pay-per-click advertising to drive traffic. All of these are important – to a point. Where the SEO recipe for success can sometimes fall short is the very place that all of the work leads to: your…

Read More…

What in the World Does [Not Provided] Mean?

One of the most frequent questions I get asked when working with business owners’ web marketing is what people are searching for to find their website. In Mavidea’s monthly reporting we list all of these searches, from the relevant to the “what the?!” keywords….

Read More…

What is the Yellow Pages *REALLY* Doing for Your Business?

I talked with a business owner recently who was upset that his competition was above him on Google’s results page.  His exact words were, “I want to be first on Google.  What do I have to do?” My response was obvious.  “You’ve already done what you need to do.  You called me.”  From there, we…

Read More…