Do you know what constantly amazes me? There is a huge opportunity with using Facebook for business and yet many companies FAIL when it comes to using it properly. Many get the idea that they should be on Facebook and know that it can help their business. The problem is that many don’t know how to get started or know what to do once they have a page up. They get a basic page up, upload a generic image and then proceed to spam promotions to everybody that ‘Likes’ them.
Fortunately there is hope for even the worst offenders. Optimizing your Facebook presence is not rocket science. There are a few simple strategies you can follow to “magically” improve your standing.
Here’s a list of 9 simple suggestions every business on Facebook can and should use:
1. Don’t just focus on selling. The number of businesses that think Facebook is a pure sales driver is appalling. Facebook is still a place for conversations. Informally teach your Likers about your company and your products. That way when it becomes time for them to make the purchase they will remember you. Read More