You have a great looking website, but your content isn’t quite cutting it. People in your area still don’t seem to know you exist. Or they visit your site but don’t take action. Your competitors always seem to get top ranking in the search results. Or your site just seems kind of old fashioned. It’s slow, and it’s just, well, boring.
4 tips to writing great content for your website
- Do some detective work – Find some other websites with similar services to yours. What is it about the tone and format of their content that pulls visitors in? What makes it unique and like something customers want to be a part of?
- Baby steps – To say that refreshing an existing website is a challenge may be the understatement of the year. Start small and work in stages. A great way to begin is to make a list of every page on your website. Then set a goal to work on a few pages a week. Before you know it, you’re done!
- Build out your “about us” section – People want to know the individuals they will be working with. Make sure to add pictures of your team with bios. Add a few interesting details that create a personal feel. Talk about the history of your company, especially how your services evolved to meet the needs of your customers. Finally, always answer the two questions that will be on your customer’s mind: “Do they have what I need? “What sets this option apart from the competition?” Be sure to state your answers concisely, clearly and up front.
- Hire a content writer! If you simply don’t have time to write your own content, a great option is to find a talented content writer who can help you write the content. A great writer can turn a dry list of products and services into an experience your customer just has to try. Schedule regular content sessions with your writer to keep your content fresh. Today’s search engines can spot “cobwebby” sites. They don’t like to send traffic to sites that look like they’re not being maintained. Search engines, and your customers, look to and respect thought leadership. It takes extra planning and effort, but with a writer on your team, you’ll efficiently get past the concept stage and create a compelling presentation online.
A fifth tip is the easiest. Call Mavidea.
The nineteenth hole on a golf course is often where the fun is. It’s the same when your first step to building a great web presence is Mavidea. We can help you build a top performing web site in no time flat. Not only that, we can also make it fun!
Take a look at our online gallery to get an idea of the exciting transformations we can start today for you.
