In a former life I worked in recruiting at a large company. Through that experience I had the privilege of learning a lot about what works and doesn’t work when it comes to recruiting. I learned two major lessons about how to be successful in recruiting: ABR – Always be recruiting. The best companies have…
Endless Referrals by Bob Burg
Bob Burg has done it again with his book, Endless Referrals. This great book is filled with tips on how to improve networking events to be more meaningful and profitable. He explains how to earn people’s trust, which has a direct correlation with gaining more professional referrals. He goes on to say “All things being…
Quality vs. Quantity: 4 Tips to Effective Content Marketing
“Create a blog and Google will love you!” or so the marketing genies say… For the last few years, you have been told that creating new content for your website was the key to Google’s proverbial heart….fast forward 3 years and most businesses like you have taken the bait and have begun writing a mandatory…
My Leadership Journey…What Example Are You Setting?
I’m sitting here staring at a blank document wondering what to write. I have a lot of ideas, like how technology can help or hinder your company culture, or how I made the mental shift from wanting to be a boss, to wanting to be a leader. Maybe a good topic would be a book…
Are You STILL Using Yellowpages to Promote Your Business?
When was the last time you used a phone book to search for company information? If you are like many in America, it has been several years. If you are still using the Yellow Pages to promote your business, you need to redirect your efforts to marketing online. Did you know that 97% of consumers…
