Imagine this: someone nearby searches “plumber near me”—and your business is the very first thing they see. Not just at the top of the results… but above even the traditional ads. Your name, your phone number, your reviews—all right there.
That’s the power of Google Local Service Ads (LSAs).
If your business offers a local service—like HVAC, electrical, roofing, pest control, law services, or dozens of other hands-on industries—this could be one of the most effective tools in your marketing toolbox.
Here’s what makes Local Service Ads different—and why they work so well.
What Are Google Local Service Ads?
Local Service Ads are a special type of paid placement from Google that appear above regular search ads and organic listings. They’re designed to connect people directly with trusted local businesses for specific services.
What makes them unique is how simple and action-oriented they are. They show your:
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Business name
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Phone number
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Google rating
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Business hours
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Google Guarantee badge (more on that below)
When someone clicks your ad, they can call or message you directly—no need to click through to a website first.
What Makes Them Different?
Here’s why business owners love Local Service Ads:
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Pay-per-lead, not per click
Unlike traditional Google Ads where you pay when someone clicks (even if they don’t contact you), LSAs only charge you when someone reaches out through the ad. -
Top-of-the-page placement
These ads sit right above the standard Google search results—even above the usual paid ads. It’s prime real estate. -
Built for trust
LSAs show your rating and include a “Google Guaranteed” badge if you’re approved. That seal gives potential customers confidence in reaching out. -
No fancy ads required
You don’t need to write ad copy or design anything. Google pulls your business info from your profile, which you manage behind the scenes.
Why They Perform So Well
Local Service Ads work because they cut right to what customers want: someone reliable, nearby, and available now.
These ads are shown to people actively searching for a service—usually because they need it urgently. That means leads coming from LSAs are often ready to hire, not just browsing. And because the format is simple, there’s no fluff. Just action.
We’ve seen clients get more qualified leads, faster response times, and better return on ad spend with LSAs than with other platforms. They’re not right for every business, but for local service-based companies, they’re often a game-changer.
Want to Know If It’s a Good Fit?
Setting up Google Local Service Ads does take some up-front work—Google requires a background check, license verification, and a few other steps before your ad can go live. But once you’re in, you’re in front of high-intent customers and paying only when they contact you.
If you’re a service-based business and want more leads from the people already looking for you, Local Service Ads are worth a serious look.
Curious if LSAs would work for your business? We can walk you through the setup process and see if it’s a good fit for your goals.
