Why this strategy sometimes causes confusion. And what you can do to restore clarity. Because we’re a technology group, we always need to explore different directions to keep ahead of our fast changing marketplace. We’ve found that one of the most effective ways to explore innovative strategies is to do what Jim Collins in his…
Here’s a typical conversation I come across quite often in the business: Woman: “And have you considered optimizing your site for mobile?” Man: “Yes, but I’m just not sure it’s worth it. It seems like a lot of work, and we’d have to hire outside the company to get it done.” Woman: “What companies have…
Looking for a way to spice up your website? Tired of the same old blocks of text, day in and day out? Still/stock photos just not doing enough for you these days? You’re not alone. Everybody is searching for the new additions that can, and will, make their website stand out among the rest. The…
Without Losing Your Business Identity A growing new business goes through a series of plateaus. Whether it’s $500,000, a million or beyond. Your road to success requires you to realize the plateau you’ve reached and work to break through it. Through my experience with industry organizations and speaking engagements, I’ve seen hundreds of businesses that…
For any business looking to conquer the digital realm, you need three things: visibility, user experience and you. That’s all. It’s not rocket science. Visibility + User Experience + You = Conversions. Anybody can figure out that equation! It’s a winning formula and just having parts of the three pieces probably won’t net you much…
