The Necessity of Creating a Great Culture from the Top Down We’ve been in high gear, here at Mavidea, planning for an event that happened on June 26. It was co-branded with Shoop Training and Consulting on the topic, Connection, Conflict and Culture. I led the culture discussion. I’ve been thinking a lot lately about…
Drip Drip Drip….Five Rules to Drip Marketing
In many industries, including mine, the marketing geniuses teach that prospective clients must see your brand/name over 7+ times before they remember who you are and this number keeps going up! We are bombarded with so much content and advertising on a daily basis that as a population we have gotten very good at tuning…
The Culture Club Conversation
How Mavidea’s Culture Club Keeps the Life at Mavidea Buzzing. When Mavidea was founded, there was no Culture Club. The group started as our company began to grow. Our CEO, Erik Barnlund, and Marketing Manager, Kim James, envisioned it as a way for employees to help shape the future of Mavidea. Each of our departments…
The Pixar Pitch
The Power of Simplicity and the Pixar pitch. I delivered a morning devotional at a local business meeting recently. I wanted to share something that would really help people understand how important it is for a leader to speak in simple terms. I centered the talk on the Pixar pitch. Have you heard of…
Secrets of a Great Leader
True leadership is fearless and “fear”-less. Level 5 Leadership, according to Jim Collins in his book, Good to Great, Why Some Companies Make the Leap…And Others Don’t, is a person who, “builds enduring greatness through a paradoxical blend of personal humility and professional will.” It sounds like a rare and special combination. And it is!…
