Small business marketing is anything but easy. It’s hard keeping up with all of the changes in the digital marketing landscape, consumer preferences, technology, and the business we’re marketing for. At Mavidea, we rely on tools to make marketing easier and more effective. Here are 11 simple marketing tools that your business should consider: Canva…



5 Ways to Overcome Marketing Hardships
Ten years ago, marketing was easy, both for us and our clients. We built an attractive website and performed a little bit of SEO magic, and then a website would rank on the first page of Google and the phone would ring. When something works that easily, it’s bound to change. A couple of years…



House’s Services Before + After Website Design by Mavidea
House’s Services, based in Bloomington, offers residential and commercial appliance repairs and maintenance throughout Central Illinois, including electrical and HVAC. Founder Shawn House and his team create strong relationships with their customers and offer ongoing maintenance plans. Their website is a key aspect of their business as the majority of their prospective customers visit the…


You Got the Lead… Now What?
Post was written by: Nick Kane, Managing Partner at Janek Performance Group For your organization, a well-defined lead generation strategy is key to a sales team that is running on all cylinders. Top organizations have several options at their disposal to generate leads, such as gaining customer referrals, content development/marketing, networking at trade shows and conferences,…



Every Business Has a Company Culture: Here’s How to Make it Great
Your company culture is more important than you think. Research shows that positive work cultures are more productive, and a productive work environment is a more profitable work environment. How’s your company culture? If you are not sure how to answer that question, then your company culture probably needs a bit of work, and I’ll…