An important aspect of every company’s marketing efforts should be turning strangers into customers. It can be extremely difficult and expensive, but through cold outreach, which is contacting people and businesses you aren’t currently in contact with, it’s possible. I was recently asked by our Content Adviser Michael Luchies, “What does a cold email from…
Tag: small business
5 Ways to Overcome Marketing Hardships
Ten years ago, marketing was easy, both for us and our clients. We built an attractive website and performed a little bit of SEO magic, and then a website would rank on the first page of Google and the phone would ring. When something works that easily, it’s bound to change. A couple of years…
House’s Services Before + After Website Design by Mavidea
House’s Services, based in Bloomington, offers residential and commercial appliance repairs and maintenance throughout Central Illinois, including electrical and HVAC. Founder Shawn House and his team create strong relationships with their customers and offer ongoing maintenance plans. Their website is a key aspect of their business as the majority of their prospective customers visit the…
Write it Yourself! Quick Guide to Writing Compelling Website Content
Before making a purchase online, the majority of your customers read content first. And not only will your website visitors read what’s written on your site, that content—those words on each page, will determine how your page ranks on search engines. Something as simple as what’s written on your site will either help or hurt…
8 Free and Easy Tips to Increase Sales on Your Website [INFOGRAPHIC]
Every business wants a website that will do more for them than just sit pretty on the inter-webs. It’s frustrating when that website you invested time and money into just isn’t creating any new business for you. Before you invest your hard earned dollars into a new website, take a look at the infographic below…