Checking in regular to your Google Analytics account can offer you great insights into the effectiveness of your website. The effectiveness of a site can literally make or break some companies depending on what they offer and where most of their business is generated. Google’s data can seem overwhelming and confusing at first glance if…
Tag: marketing
Making Converts of Them All!
There’s much talk in the SEO world about improved search engine rankings, social media segues to your website, or pay-per-click advertising to drive traffic. All of these are important – to a point. Where the SEO recipe for success can sometimes fall short is the very place that all of the work leads to: your…
What is the Yellow Pages *REALLY* Doing for Your Business?
I talked with a business owner recently who was upset that his competition was above him on Google’s results page. His exact words were, “I want to be first on Google. What do I have to do?” My response was obvious. “You’ve already done what you need to do. You called me.” From there, we…
The Phone Book…. Do Fingers Still Walk Here?
This post gave us a little insight into where the yellow pages came from and it’s place in marketing history. The truly amazing thing (to me) is that some business owners still swear by it for their businesses! This may not be surprising, as many marketing methods are quite old. For instance, The first American magazine…
Where Have My Google Reviews Gone?
If you’re one of many companies who have had dozens of reviews on Google but have recently seen them disappear, take heart. You’re not alone. Since its inception in 2008, Google’s local review area has had complaints “lost” reviews. But things have seemed to be more serious with the recent change from Google Places to…
