Facebook Advertising: Is It Effective?

With the recent public sale of Facebook stock at record high values the media has been paying a great deal of attention to the company. Facebook executives told investors the company is worthy of the high value because of the nearly 1 billion dollars Facebook takes in each year from advertising sales, but business owners…

Read More…

9 Tips to Help Your Business Grow Using Facebook

     Do you know what constantly amazes me? There is a huge opportunity with using Facebook for business and yet many companies FAIL when it comes to using it properly. Many get the idea that they should be on Facebook and know that it can help their business. The problem is that many don’t know…

Read More…

I Can’t Imagine…

That’s the beginning of a quote by Nobel prize-winning author, Jose Saramago.  The quote, in its entirety, is “I can’t imagine myself outside any kind of social or political involvement.”  He was speaking of advancing social and political change.  But the quote is true of social media as well.  Can you imagine a world without…

Read More…

Things I Take for Granted

 I talk to a lot of business owners every day. It’s my job. Fortunately, I really enjoy it. One of the things I have learned is that everyone has a wealth of knowledge about their particular industry — information that their clients/patients/customers could find useful. I spend a lot of time telling those business owners…

Read More…