In our web design business at Mavidea, we often ask prospective customers what grade they would give their current company website.
Want to guess?
The average score people give themselves is a D!
This always surprises me. Because today, more than ever, your website should be the cornerstone of your business ’growth plan. It’s your pride. Your vision. And your future!
In fact, in today’s markets, it’s the critical first step to generating sales. Many people these days won’t even think about doing business with you unless your website checks out first.
Most business people know this. They understand how critical it is to have a GREAT website. But still…they can’t make the decision to scrap an old, poorly functioning website and build the site their business deserves.
Is your website scaring customers away?
Sounds harsh, doesn’t it? But it’s true. Today, people won’t call or visit you to get a feel for your business. Today, they go to your website first.
No matter what other marketing you do -- whether it’s print advertising, sales promotions, email marketing, broadcast advertising or direct mail -- it all points back to your website.
So, if your website doesn’t look professional, legitimate and polished, you risk that potential customers might find your online proposition iffy.
If customers can’t quickly find what they’re looking for -- or if they have a bad experience -- they’ll wonder if they can trust you. They might decide that buying from you will be just as confusing.
And if your website looks old and outdated? They’ll probably assume your business is behind the times too.
The 5 questions people ask when they visit your website
- Can I trust you? People view your website as a direct reflection of your products, services and business organization. If your website provides a poor experience, people think your business is run poorly. Also, if your website isn’t a mirror image of your business – if it doesn’t give an accurate picture of who you really are – then you’re setting the stage for a negative impression.
- Are these people still in business? When you see a picture from the 1950’s, ‘60’s and ‘70’s, it brings to mind a specific idea of what things looked like during that time period. In a similar way, if your website looks like it was built five years ago, people are going to wonder if your business is five years behind, too. In fact, if your customer thinks that your website looks outdated, people might even wonder if you’re still in business!
- Don’t they have the money to invest in a website? Are they struggling financially? If you settle for a cheap looking, poorly functioning web presence, your potential customers might wonder why you haven’t made the investment. They might think it’s because your business isn’t doing well financially. If your website doesn’t look good, your best prospects might decide that your business isn’t everything it should be either. In today’s economy, your website needs to be the first place where you invest your money. Before you can begin to build your business, you absolutely need a strong online presence.
- If their website is neglected, how does that translate to the caliber of their service? Gone are the days when businesses could use the excuse, “We have plenty of business.” Because in today’s fast-changing economic climate, that could change at the drop of a hat. A poorly maintained website could also bring into question the decision-making ability of your business. A site visitor might ask, “If you aren’t making great decisions about your website, how are you making other important decisions about your business? “
Is the future of your business worth $3,600 a year?
With all that’s at stake, why risk your business to an outdated, poorly functioning website? A beautiful, powerfully optimized, high-converting website can be yours with a MavideaSITE Basic Plan for $199 a month.
Your website will be designed using web technologies proven to attract the people most likely to be prospective customers for your business.
Your customers will be impressed by the sleek, professional impression you’ll present as well.
Check out our Client Portfolio for a look at the beautiful, high-performing websites Mavidea has created for businesses like yours.
Then get started today on your website - start the conversation now
