An important aspect of every company’s marketing efforts should be turning strangers into customers. It can be extremely difficult and expensive, but through cold outreach, which is contacting people and businesses you aren’t currently in contact with, it’s possible. I was recently asked by our Content Adviser Michael Luchies, “What does a cold email from…
Tag: marketing
11 Simple Marketing Tools We Utilize and You Should Too
Small business marketing is anything but easy. It’s hard keeping up with all of the changes in the digital marketing landscape, consumer preferences, technology, and the business we’re marketing for. At Mavidea, we rely on tools to make marketing easier and more effective. Here are 11 simple marketing tools that your business should consider: Canva…
5 Ways to Overcome Marketing Hardships
Ten years ago, marketing was easy, both for us and our clients. We built an attractive website and performed a little bit of SEO magic, and then a website would rank on the first page of Google and the phone would ring. When something works that easily, it’s bound to change. A couple of years…
You Got the Lead… Now What?
Post was written by: Nick Kane, Managing Partner at Janek Performance Group For your organization, a well-defined lead generation strategy is key to a sales team that is running on all cylinders. Top organizations have several options at their disposal to generate leads, such as gaining customer referrals, content development/marketing, networking at trade shows and conferences,…
Write it Yourself! Quick Guide to Writing Compelling Website Content
Before making a purchase online, the majority of your customers read content first. And not only will your website visitors read what’s written on your site, that content—those words on each page, will determine how your page ranks on search engines. Something as simple as what’s written on your site will either help or hurt…