Creating a Successful Blog: How LinkedIn Can Help

Every year it becomes more difficult to break into the content game. Most websites now have blogs that are updated weekly with new tips and tricks for whatever industry they represent. As marketers, we understand the basics to a successful website: clean & modern design, customer testimonials, a personal touch, and content that is always…

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Quality vs. Quantity: 4 Tips to Effective Content Marketing

“Create a blog and Google will love you!” or so the marketing genies say… For the last few years, you have been told that creating new content for your website was the key to Google’s proverbial heart….fast forward 3 years and most businesses like you have taken the bait and have begun writing a mandatory…

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Things I Take for Granted

 I talk to a lot of business owners every day. It’s my job. Fortunately, I really enjoy it. One of the things I have learned is that everyone has a wealth of knowledge about their particular industry — information that their clients/patients/customers could find useful. I spend a lot of time telling those business owners…

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