Internet Marketing Specialist

Mavidea Technology Group, LLC. (MAVIDEA) is a technology consulting company headquartered in Bloomington, Illinois. Formed in June of 2007, the company has developed core competencies ranging from network security to eCommerce, wireless, Web Application development and beyond. MAVIDEA is a premier provider of total information technology solutions.

Who we are looking for:

We are looking for a driven individual that is interested in making a major impact in a small business setting. This person would be responsible for SEO and SEM for our client’s sites. We need a solid performer with experience in SEO and SEM that can deliver results for our clients. We are looking for someone interested in being part of a young, growing company where every Mavidean (Mavidea employee) has a direct impact on the company.

We are searching for a proven, creative superstar Internet Marketing Specialist who will live and breathe SEO and dream about Google Analytics. The ideal candidate will be an outstanding writer, strategic thinker, and problem solver who is versed in all aspects of SEO, from canonical tags to keyword research to link building.

Seeking an experienced Internet Marketing Specialist that can quickly learn our methodology. The SEO Manager position requires someone with an advanced knowledge of search engine optimization and strong project management skills to manage the campaigns of various clients. Additionally, an in-depth understanding of, and talent for link development is required for this position. This is an in-house, full time position with advancement opportunities as the company grows.

The Internet Marketing Specialist will be expected to build value for assigned clients by making technical recommendations, conducting keyword research and implementing into new and existing content, building domain value through link building and producing the great results that our clients expect.

Primary Responsibilities

• Serve as the primary point of contact and subject matter expert for SEO.
• Regular client interaction ensuring satisfaction and progress.
• Review of current link building rank reports along with delivery email and/or phone call.
• Regular analysis of client websites and web marketing strategies.
• Consultation, training, and recommendations to improve clients’ web presence.
• Kick off/hand off calls as new clients are assigned.
• Weekly/biweekly contact with client to set goals, advise of progress and discuss opportunities to expand marketing efforts.
• Quality check of items being delivered to clients.
• Analyze site traffic, identify trends, and drive web improvements based on data from Google Analytics, SEOmoz,  and more.
• Develop and test new campaigns to better target users, increase organic search rankings, and drive online advertising lead conversions.
• Using industry best practices, develop search opportunities and visibility strategies for clients.
• Create and lead the content optimization strategy for clients including specific content recommendations, blogging objectives article creation and syndication, as well as video and press release optimization.
• Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their web program against those objectives and recommend tactics that will help realize the customers’ long-term goals.
• Partner with internal and external clients to ensure the website development process results in optimal search configuration and results.
• Analyze client site performance through internal and external systems to create and deliver strategic solutions.
• Communicate SEO data analysis with clients focusing on tactics implemented, performance to goal ratios, short and long-term solutions, and creative strategies involving both proven and emerging technologies.
• Executing client link building strategies.
• Identifying additional link development opportunities for client campaigns.

Essential Skills

• Experience in Keyword Research, SEO Strategies, Conversion Rate Optimization, Competitive Analysis (relating to web marketing) and Online Local Business Listings.
• Ability to read, analyze and interpret e-mails, websites and reports.
• Ability to type or take shorthand, strong knowledge of computer software, and web marketing lingo.
• Ability to work efficiently with multiple clients, co-workers and managers.
• Ability to define problems/concerns with client’s website and marketing strategies.
• 1-3 years of proven experience building and executing SEO campaigns.
• Have excellent writing and communication skills.
• Passion for the online marketing space.
• Knowledge and experience using social marketing/networking channels (e.g. Facebook, Twitter, Flickr, StumbleUpon, etc.) and understanding SEO impacts.
• Demonstrated engagement and experience, personally and professionally, across social platforms.
• Excellent project management, problem solving, and analytical skills.
• Ability to meet changing demands and to adapt to frequently changing priorities.
• Be detail oriented and creative.
• Have the ability to work independently and with deadlines.
• Be action-oriented with a high level of energy, integrity and enthusiasm.
• Bachelor’s Degree or related business experience.
• Strong understanding of technical aspects of search engine optimization including site structure, crawlability, redirects and basic HTML coding experience.
• Ability to conduct keyword research using a variety of tools, estimate traffic and incorporate keywords into website copy.
• Write or review keyword rich meta data for pages.
• Link building experience through white hat methods, infographics and social media.
• Strong project management skills and ability to prioritize and make progress on multiple concurrent projects .
• Familiarity with industry leading keyword research, link building, rank checking and analytics tools used for organic search optimization.
• Maintains an extensive reading list of industry and non-industry sources to understand upcoming changes to search engine landscape.
• Knowledge and experience with video and local search engine optimization (VSEO and LSEO).
• Understands the differences between “white hat” and “black hat” techniques.
• Experience working with 3rd party vendors, agencies and partners.
• Client interfacing experience.
• Familiarity with PPC (Pay-Per-Click) and social media.
• Knowledge of site architecture and site mapping.
• A working knowledge of WordPress.

More about Mavidea…

Mavidea’s Vision:

To be recognized as the leading authority on the application of technology to increase profitability.

Mavidea’s Mission:

To earn an ongoing relationship with each client by providing leading IT and web management services.
Mavidea is not your ordinary service provider or value added reseller. We realize the importance of first earning the confidence of each prospective client and laying the foundation for a relationship built on honesty and trust. We also understand that we must continue to re-earn the right to provide services to our clients. Our commitment to each client consists of five important characteristics.

Mavidea will:

• Be honest & trustworthy
• Be easy to work with
• Provide a great value for the cost
• Be dependable & accountable
• Strive to over deliver
Apply today to become an integral part of an exceptional team.

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