It’s one thing to have people come to your site. It’s quite another thing to have people buy your product or service. SEO professionals bridge this gap every day, using data to fine-tune your website to be found by search engines and optimize it for customers to buy from you. Yet you can get started on the groundwork for SEO, using these on-page SEO tips.
Tip 5 – Lead your customers where you want them to go.
Sometimes websites can feel like just that – a web. Sites with chaotic links or little to no information can confuse and confound potential buyers. Take a moment and identify what it is you want someone to do when he or she gets to your site. Ultimately, you want the visitor to browse and then contact you or, if available, give you their payment information right there and make a purchase.
An immediate buyer is ideal but not always the case. Frequently companies have a high bounce rate, or rate of people exiting their site after visiting only page. Even if they do entice visitors to visit several pages, many companies never get a call or an email. You want to avoid both.
We’ve compiled four easy steps you can do to increase your conversions, or people contacting you for a product or service:
- Make sure you have a contact page. This could include address, phone number, fax number, other web addresses for your company, and, best of all, a contact form.
- Create a button or link to your contact page from your landing, or home page. If you want people to call or email you, help them access that information fast. Put that button in the upper third of the page and make it appealing.
- Have your contact information consistently displayed on every page. Having your address and phone number works well at the bottom of the page (footer) or the top of the page (header). For best results, don’t make it flashy and different from the rest of your site. Make it appear seamless with a similar font as the rest of your page. If you cannot edit your header or footer you should contact your web developer, but in the meantime, make a link in your regular text.
- Check your information for accuracy. This sounds easy, right? It’s surprising how often companies don’t do their homework and check their addresses, phone numbers, and email addresses. If you have your address listed four different ways on your site, you’re only hurting yourself. Consistency is key.
- BethAnne Roberts