Now you see it, now you don’t. That’s the case with so many company blogs. In this edition of our five part series of basic, do-it-yourself SEO, we’ll talk about how a blog can be a great way to drive new customers to your site.
Tip 3: Keep Things Fresh
What a lot of bloggers won’t tell you is that they get creativity droughts. You can see this easily by visiting a company whose website has a blog. More than likely, there’s a month or two gap in between the posts. Even more likely, it’s probably been almost a year since someone last wrote something for their website.
Blogging is like getting a haircut. You can’t just do it once and expect the results to last forever. Smart companies that understand SEO know that blogging can be a great tool to keep your website ranking well – if only you blog consistently. If you’re refreshing your site or thinking about getting a new site developed, make sure you can commit to blogging. A sparse blog can make a company look unorganized, out of date, or lacking authority in its field.
But if you can commit to a blog post only twice a month, you’ve got a great chance to improve your company’s ranking in search engine results. Here’s why: search engines love freshness and you can put things you want to be found for (keywords) into your blog!
By writing a blog post, you can highlight what your company does or what its market is. Blogs can turn words into new customers. Giving tips, explaining what you do, or simply commenting on news or advancements in your market will attract visitors to your site and for them to read more. A landscaper, for example, could offer lawn care tips, do a step-by-step photolog of her progress on a project, or give her take on new styles in landscape design.
Blogs don’t have to be long to be effective. One tip to keep things fresh – break up an idea into several posts. You don’t need to write a book to start booking customers.