In our last post we introduced the idea that writing great website content can be an easy SEO technique. In this edition, we’ll highlight one more DIY SEO fix that will help bring in new customers. You can improve your SEO by taking a few minutes each week and making sure that the text on your site is aimed at your company’s overall purpose.
Tip 2: Write With a Purpose
One of the most common SEO pitfalls is that companies want to get found on search engines for things that they say nothing about on their website. While Google and Bing have highly advanced technology that can “crawl” or read your website, they don’t have the ability to read minds (yet) and guess what you actually want.
If you don’t mention what you do or what people want to find you for on your website, chances are Google won’t list you as an answer for a search query. To give an example, let’s imagine a baker and his website. If that baker never mentions on his site he is from Peoria, IL or if he does not have text explaining his wedding cake baking and decorating services, Google won’t have him rank for “wedding cake bakers in Peoria, IL”. He could miss out on dozens of customers a year.
Another common mistake is that many business owners let the pictures on their website do all of the talking. It is true that a picture is worth a thousand words, but to search engines a picture is just an un-crawlable file – it offers very little in terms of SEO. To return to our baker, that baker could have dozens of photos of his wedding cakes, but if he doesn’t say one thing about wedding cakes elsewhere on his website, either in paragraphs, page titles, links, picture titles, or in the advanced feature of alt tags, Google won’t know. It’s a good SEO technique to balance out your pictures with text. Make sure that you have the main tenets of what you do, where you’re located, and who you serve written in text somewhere on your site.
- BethAnne Roberts, Dr. of Rocket Scientry