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Adding Video to Your Website – is it a Game Changer?

Looking for a way to spice up your website? Tired of the same old blocks of text, day in and day out? Still/stock photos just not doing enough for you these days? You’re not alone.

Everybody is searching for the new additions that can, and will, make their website stand out among the rest. The solution is already out there, an underutilized game-changer that you’ve left on the sideline. Video.

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Adding Video

That’s right, you can add video to your website. And it will help. Video offers a more engaging and concise way to send a targeted message to visitors. How many people do you know that would choose to watch the movie rather than read the book it’s based on? According to a BBC study, 75% of your male friends would watch a video before reading some text. The same rule applies for potential customers; video will engage far more visitors than blocks of text, or even rotating slideshows will. The best part of incorporating video into your website? The possibilities are endless! Check out the new Mavidea website for a great example!

Game Changer

What did you think? In just two minutes, you were able to meet the team, hear from company leadership, explore the office space, and hear some testimonials from employees. Not only that, but you received a quick preview of the services the company offers, witnessed the business’s mission in action, and had the opportunity to see what helps the company stand out.

Two minutes. Lots of websites use ten different pages to share the same information; if your Internet connection is slow, it might take you two minutes of frustrated clicking just to get there!

Giving Your Website a Voice

Incorporating video into your website offers you a unique opportunity: you can give your website a voice. A good website offers a window into the company. A good website with video? If it’s done right, it offers a window into the company’s soul. Video offers the fastest, most comprehensive, and most engaging way to share your company’s mission with potential customers.

Take your website to the next level, and have some fun while you do it! Video offers the potential to be a game-changer, there’s no reason to leave it sitting on the bench.

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